![]() The result is a bland logo design filled with overused clipart. It’s common for business owners to make a quick logo in a hurry without thinking about the message they want to convey. Are there any unique elements to distinguish your brand from competitors? The point of a brandmark is to provide a consistent visual representation that reminds people who you are. ![]() How Memorable is Your Logo?Ī forgettable logo doesn’t bring much value to your business. Weigh the benefits of a partial or total update to create a logo that has staying power. Making small, subtle changes over time is one way to keep your logo fresh and relevant without abandoning the visual identity you’re known for.īefore you rush to redesign, think carefully about your reasons for editing your logo. You could lose goodwill with loyal customers if your new design doesn’t speak to your audience. Logos empower your brand message and become a rallying symbol for people who love your business. Should you start fresh and design a new logo or just update your current one? So when your business evolves, it makes sense that your logo might need a makeover as well. Have you noticed a spree of redesigned logos lately? From Mastercard to Dropbox, brands old and new are taking a second look at their logos to reconnect with consumers.Ī logo visually expresses the values behind your brand.
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